How To Optimize When You Have Long Sales Cycles
When I speak to lead generation marketers at conferences and shows, the first thing I tell them is to get beyond a Cost Per Lead (CPL) metric and to tie their closed deals back to the lead and back to...
View ArticleSearch + Display Advertising = Reduced Cost Per Acquisition
There have been numerous reports published over the years by Google, Yahoo and Microsoft that attempt to prove how the use of display advertising, when combined with search, can increase your overall...
View ArticleGiving Credit To Keywords Where Credit Is Due
We exhibited at the Internet Retailer show in Boston recently. The signage in our booth touted that we had the ability to do attribution management. For that reason, a lot of people came up to us and...
View ArticleClik here to view.
Ads Don’t Always Sell What They Are Created To Sell
Your ads are often not selling the products that you designed them to sell. We have found that upwards of 48.38% percent of the time people end up buying a product different than the the one featured...
View ArticleClik here to view.
Giving Credit To Keywords Where Credit Is Due Follow-Up
In an earlier post on Search Engine Land called Giving Credit to Keywords Where Credit is due, I mentioned we’d be following up on this topic with some future analysis. The analysis we’ve done is in...
View ArticleAttribution: What It Is And Why It’s Important
Forrester Research, Inc. recently released their Interactive Attribution Q4: 2009 report, a 44-criteria evaluation of interactive attribution vendors. The report opens with a statement of why accurate,...
View ArticleOne Small Step For Marketers, One Giant Leap In Profit
Why does accuracy matter when measuring marketing effectiveness? Accuracy matters because in today’s world, marketing decisions are made on data. The best creative is not the one that makes us laugh...
View ArticleClik here to view.
Is Celebrity Tweetvertising Worth Paying For?
Last January, I wrote about finding The Value of a Facebook Fan, which effectively took the number of fans a brand has on Facebook, multiplied that by the average number of friends a Facebook user has...
View ArticleValuing Keywords Based On Their Role In Conversion
“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness…” This famous opening line from A Tale of Two Cities accurately describes the life of two...
View ArticleAttribution Technology: What’s Best For Your Needs?
A few months ago, I wrote an article titled Attribution: What It Is And Why It’s Important where I discussed two types of attribution: operational and project based attribution. For this post, I want...
View ArticleHow To Optimize When You Have Long Sales Cycles
When I speak to lead generation marketers at conferences and shows, the first thing I tell them is to get beyond a Cost Per Lead (CPL) metric and to tie their closed deals back to the lead and back to...
View ArticleSearch + Display Advertising = Reduced Cost Per Acquisition
There have been numerous reports published over the years by Google, Yahoo and Microsoft that attempt to prove how the use of display advertising, when combined with search, can increase your overall...
View ArticleGiving Credit To Keywords Where Credit Is Due
We exhibited at the Internet Retailer show in Boston recently. The signage in our booth touted that we had the ability to do attribution management. For that reason, a lot of people came up to us and...
View ArticleClik here to view.
Ads Don’t Always Sell What They Are Created To Sell
Your ads are often not selling the products that you designed them to sell. We have found that upwards of 48.38% percent of the time people end up buying a product different than the the one featured...
View ArticleClik here to view.
Giving Credit To Keywords Where Credit Is Due Follow-Up
In an earlier post on Search Engine Land called Giving Credit to Keywords Where Credit is due, I mentioned we’d be following up on this topic with some future analysis. The analysis we’ve done is in...
View ArticleAttribution: What It Is And Why It’s Important
Forrester Research, Inc. recently released their Interactive Attribution Q4: 2009 report, a 44-criteria evaluation of interactive attribution vendors. The report opens with a statement of why accurate,...
View ArticleOne Small Step For Marketers, One Giant Leap In Profit
Why does accuracy matter when measuring marketing effectiveness? Accuracy matters because in today’s world, marketing decisions are made on data. The best creative is not the one that makes us laugh...
View ArticleClik here to view.
Is Celebrity Tweetvertising Worth Paying For?
Last January, I wrote about finding The Value of a Facebook Fan, which effectively took the number of fans a brand has on Facebook, multiplied that by the average number of friends a Facebook user has...
View ArticleValuing Keywords Based On Their Role In Conversion
“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness…” This famous opening line from A Tale of Two Cities accurately describes the life of two...
View ArticleAttribution Technology: What’s Best For Your Needs?
A few months ago, I wrote an article titled Attribution: What It Is And Why It’s Important where I discussed two types of attribution: operational and project based attribution. For this post, I want...
View Article
